Starting Anyway
‘’Whatever you’re meant to do, do it now. The conditions are always impossible.’’
– Doris Lessing
These words hit differently when you’re a woman building a business from the ground up. Whether you’re working from your kitchen table, juggling a side hustle while raising kids, or taking a leap from a secure job into the unknown—this quote speaks directly to you.
Because let’s be honest: the conditions are always impossible.
There’s never going to be a perfect time. You’ll never have the “ideal” amount of savings, energy, support, or certainty. If you wait for the stars to align before you start that dream project or launch your business idea, you’ll be waiting forever.
But here’s the truth: you don’t need perfect conditions—you need courage, community, and momentum.
Starting Anyway
Many women feel like they need to have it all figured out before they begin. We over-prepare, over-think, and under-value our readiness. We wait for our children to grow, for our partners to be more supportive, for the market to stabilize, for our confidence to magically appear. But what if we stopped waiting? What if we accepted that the chaos isn’t a barrier—it’s the starting point?
Taking that first step—writing your first product listing, showing up on social media, sending that cold email, or registering your domain—is not about being “ready.” It’s about trusting yourself to handle what comes next.
The Power of Lifting Each Other Up
When we stop chasing perfection and start taking action, something beautiful happens: we become role models. Not polished, filtered ones—but real, relatable women doing the work. And that’s what other women need to see.
We need to see you, doing the thing anyway.
More than ever, women need community, not competition. There’s enough success to go around. One woman’s rise doesn’t mean another’s fall. In fact, every time you succeed, you create proof that it’s possible for someone else. Every time you share your struggles and wins, you make the road a little easier for the woman coming behind you.
Support doesn’t always mean money or mentorship. It can be sharing someone’s post, referring their service, writing a review, or simply saying, “You’ve got this.” These small actions ripple outward and build a culture of collaboration instead of comparison.
Building Brave Businesses
Building a business as a woman, especially when you’re doing it alone, is one of the bravest things you can do. It demands resilience, adaptability, and an unshakable belief that what you have to offer matters.
You’ll have days where you doubt yourself. You’ll face tech issues, money stress, creative blocks, and moments where you wonder if it’s all worth it. But every challenge you overcome adds to your strength. Every step forward—no matter how small—is a testament to your commitment.
Remember: you don’t need to be fearless. You just need to be brave enough to begin.
Let’s Be Loud About It
So – here’s a rallying cry for women who are building something from nothing: Do it now.
Don’t wait until your branding is perfect. Don’t wait until you lose the weight, or your Instagram grid is curated. Don’t wait for permission. The world needs more women doing bold, imperfect things—and showing others that it’s okay to do the same.
Let’s lift each other up by being visible in the messy middle. Let’s share the real stories behind our “overnight” successes. Let’s normalize asking for help, celebrating small wins, and cheering loudly for other women’s victories.
Because the conditions will never be perfect.
But you? You’re ready.
Thank you for reading this month’s blog, Starting Anyway.
Kelly, Kelly, and Chloe,
Ladies That Do Networking